Prolong Lash Cleanser – The International Pioneer, by Andrew Christie

Eyelash enhancements were pioneered in 1916 when wig makers created strips of finely woven human hair to accentuate the eyes for black and white films. Later developing into individuals or clusters in the 1960s, the early 2000s revolutionised lashes with the introduction of individual, semi-permanent extensions that could provide up to 60 days duration. These fibres not only provided customised enhancement but were gently removed with the natural lash cycle.

Eyelash extensions are now the fastest growing beauty procedure in Australia with over 100,000 technicians nationwide and an estimated 2 million consumers extending, enhancing and accentuating their lashes without the use of mascara.

As with any salon regime, the correct homecare and maintenance is paramount to long lasting results.

The Lash Extension Challenge

The greatest challenge facing professional lash technicians in Australia and internationally has been the after-care of enhanced lashes in order to ensure the greatest longevity. The most common grievance from lash extension consumers is the frequent refills required to fill ‘fallage’ or prematurely fallen lashes. Whilst all care and effort is taken by wearers to gently remove eye make-up with area-specific cleansers, lash extensions can quickly loosen with many reports indicating that enhancements are only lasting 2-3 days before the ‘fallage’ process commences.

Prolong Lash was established in 2009 with the sole mission to identify factors that compromised extension duration and to offer consumers long-lasting, effective and safe solutions.

 

The Prolong Lash Solution

Initial research conducted by Prolong Lash established that facial products containing any form of oils, silicones, glycerols and glycerin rapidly disintegrated extension adhesives, significantly reducing lash duration and quality. The creation of Prolong Lash Cleanser became a world and formulation first as the ultimate and pioneering care solution. With over 3 years as the industry leader for extension support amongst technicians and consumers, Prolong Lash has continued their commitment to further research and development by partnering with a leading pharmaceutical formulator in eye and lash specialised formulae. Now offering even greater benefits, Prolong Lash Cleanser’s patent pending technology continues to provide a 100% oil, silicone, glycerol and glycerine free solution to effortlessly cleanse and treat lashes whilst removing standard and water-proof eye make-up.  The intensely conditioning solution respects both natural and enhanced lashes to consistently support optimum longevity, comfort and care. Uniquely composed of rose, coconut and grapefruit amino acids, the water-based formula biomimetically replicates the primary amino acids arginine, histidine and lysine found naturally in lash keratin protein. Further enriched with sodium PCA, this potent humectant naturally makes up 12% of the skin’s Natural Moisture Factor (NMF) to provide long lasting hydration and radiance. Prolong Lash Cleanser’s versatile formula not only supports enhanced lashes, but fortifies natural lash structure whilst intensely reviving surrounding skin tissue to relieve puffiness and irritation.

Prolong Lash Cleanser’s pH balanced formula contains no synthetic or added fragrance, artificial colourants, sodium lauryl sulphate, ethanol, parabens or formaldehyde releasing preservatives. Of course its oil-free formula is also completely free of mineral oil, petrolatum and lanolin. Prolong Lash Cleanser may be safely used by contact lens wearers and on the most delicate of skins.

Independent clinics conducted in 2013 on Prolong Lash’s newly intensified cleansing technology, not only reinforced original test studies conducted in 2010, but further proved that test-subjects who had used Prolong Lash Cleanser and adhered to the 3-step recommended aftercare routine, presented for 3 week refills with up to 60% of their lash extensions intact. By comparison test-subjects who used oil based eye make-up removers presented with nil to just 10% of their lash extensions intact. These studies confirmed Prolong Lash Cleanser had successfully pioneered the care of lash enhancements by extending their duration, reducing the amount of refills required, reducing lash clumpage from dissolved glue and reducing the amount of time to refill in-salon. 100% of participants also reported noticeably increased conditioning of their natural lashes with less breakage and ‘fallage’.

Although originally designed as an eye-make up remover and lash cleanser, lash technicians, beauty therapists and make-up artists have relied on Prolong Lash Cleanser as an effortless facial cleanser that removes impurities even on the most sensitive of skins and may be kept in the fridge for a cooling and soothing effect. Applied to cotton pads as an eye compress, Prolong Lash Cleanser’s rosewater  and sodium PCA relieve eye area congestion and puffiness in as little as 3 minutes as a pre-party prep.

Prolong Lash Cleanser is a must for all lash extension technicians and consumers to reduce lash ‘fallage’, refill requirements and refill time whilst removing eye make-up. Prolong Lash Cleanser supports the skin’s natural desquamation process and removes dead skin and clumping residue to promote and enhance natural lash growth. Even after the removal of lash extensions, natural lashes are protected and their integrity left intact.

The Prolong Lash Survey:

1.       As your natural lashes naturally shed, is the natural lash accompanied with the lash extension? If yes, then your aftercare and use of Prolong Lash Cleanser has successfully achieved its mission.

2.       Are individual lash extensions falling out prematurely? If yes then three factors need to be considered:

  • The experience and qualifications of your lash practitioner
  • The quality of the lash adhesive used
  • The use of incorrect aftercare products that dissolve the lash adhesive

3.       Does your eye make-up remover or facial cleanser contain oils, silicones, glycerols or glycerin? If yes, then you need Prolong Lash Cleanser to thoroughly remove eye make-up, increase lash extension duration, prevent ‘fallage’ and to condition natural lashes.

 

Source: www.prolonglash.com.au